Brand Identity Design

BRAND IDENTITY
DESIGN

Brand identity design that makes startups unforgettable. Logo, visual system, and guidelines built to scale across every touchpoint. See our Wego project.

Brand Identity Design Services

Complete visual systems that scale with your brand

Logo and wordmark

Distinctive marks that capture your brand essence and work across every size and context.

Visual identity system

Cohesive design language with patterns, textures, and visual elements that reinforce recognition.

Color and typography

Strategic color palettes and type hierarchies that communicate personality and ensure readability.

Brand guidelines

Comprehensive documentation that ensures consistency as your team and partners apply the brand.

Rebranding

Evolve existing brands while preserving equity. Audit, refresh, and relaunch with strategic clarity.

Startup branding kit

Launch-ready identity systems for startups that need to establish credibility and stand out quickly.

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How we deliver

Our Process

A strategic brand identity process where discovery, concept development, and systematic design come together to create meaningful visual identities.

STEP 01

Discovery and research

We define brand purpose, positioning, audience, and competitive landscape to ensure every design decision is grounded in clarity and strategic intent.

STEP 02

Concept development

We explore multiple creative directions for logo, color, and typography, presenting concepts that translate strategy into visual form for your feedback.

STEP 03

Visual system design

We craft the complete identity system, refining logo variations, color palettes, typography hierarchy, imagery style, and supporting visual elements.

STEP 04

Guidelines documentation

We create comprehensive brand guidelines documenting logo usage, color specifications, typography rules, spacing, and application examples for consistent implementation.

STEP 05

Final delivery and handoff

We deliver all brand assets, source files, and guidelines in organized formats, providing guidance to ensure confident real-world application.

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Brand Identity Work

Why choose MDX

Brand identity that delivers real business results

01

Design and engineering under one roof

We think beyond aesthetics. Our brand identity work considers how the visual system will live across digital products, ensuring your brand translates seamlessly from concept to implementation.

02

Systems built to scale

We create brand identities that grow with you. Our systematic approach means your visual language remains consistent and flexible as you expand into new markets, products, and touchpoints.

03

Award-grade craft

Our work has been recognized by Awwwards, CSS Design Awards, and FWA. We bring that same level of craft and attention to every brand identity project, regardless of size or scope.

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Common questions

Brand identity design FAQ

Brand identity design includes logo and wordmark design, visual identity system (color palette, typography, imagery style), brand guidelines document, and application examples across touchpoints. The goal is a cohesive system that ensures consistency everywhere your brand appears.

Custom builds start at $6k. You get an exact quote after a quick call.

Timelines depend on scope and feedback. The process includes research and strategy, concept development, visual system design, and guidelines.

Yes, we specialize in rebranding services for companies ready to evolve their visual identity. Rebranding involves auditing your current brand, identifying what works and what does not, and creating a refreshed system that aligns with your current positioning and goals while maintaining brand equity where valuable.

A logo is one element of your brand identity. Brand identity is the complete visual system that includes your logo, color palette, typography, imagery style, design principles, and guidelines for how these elements work together across all touchpoints. The logo is the signature; the identity is the entire visual language.

Yes, comprehensive brand guidelines are included in every brand identity project. Guidelines document logo usage, color specifications, typography hierarchy, imagery direction, spacing rules, and application examples. This ensures your team and partners maintain consistency as your brand grows.

Get Started

Ready to build your brand identity

Strategic visual identity systems built to define who you are and make your brand unforgettable across every touchpoint

[email protected]

Let's talk

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