Loot

UI/UX

DEVELOPMENT

Project overview

Loot is a Russian rewards platform that turns everyday activity into in-game value, letting players earn loot and redeem it across more than 250 games. MDX designed the full product experience, built a bold 3D identity around its signature orange swirl, and developed the launch website with real-time 3D, motion and physics-driven interactions ahead of its official September 2026 launch.

Date: September 1, 2026

Location: Russia

Design process

10 hours

Discovery

Information Architecture

User Persona

Research

40 hours

Strategy

Competitor Analysis

Hypothesis Building

Interaction Flow

80 hours

Solution

Prototype Animations

Interactive Wireframes

Moodboard & Visual Direction

Initial concepts

Early UI Concepts and Visual Explorations.

The challenge

Loot needed to explain an unfamiliar idea fast: real-life activity becoming currency for games. The audience is young, mobile-first and fluent in gaming visuals, so the site had to feel like a game itself without losing clarity. The brand also needed a recognizable 3D presence that could live across web, app screens and promotional moments, while staying fast on everyday devices.

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The impact

The result is a launch-ready platform with a cohesive 3D brand, an interactive website and a mobile experience that make the rewards loop instantly understandable. Three.js scenes, GSAP motion and playful physics give Loot an energetic, gaming-native personality, while a structured UI keeps earning, tracking and redeeming simple. The system gives the team a scalable foundation for campaigns, partner games and future features.

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