Kong
Project overview
Kong Rolls is not your average eco brand—it’s a bold, animated universe built around a bamboo toilet paper product with a mission to “save the world one sheet at a time.” As a creative agency, we were brought in to craft a UI/UX experience that matched the brand’s vibrant energy and environmental message. From a surfing gorilla to intergalactic eco-deliveries, our role was to transform these ideas into an intuitive, immersive interface that never loses sight of fun—or functionality.
Design process
Discovery
Strategy
Solution
Initial concepts
Early UI Concepts and Visual Explorations.
The challenge
The client had a strong brand personality and concept, but needed a digital space that could house it all—without overwhelming the user. The biggest challenge was balancing entertainment with usability: how do you let a giant blue gorilla surf a wave of change while still making it easy for customers to subscribe to bamboo toilet paper? Our task was to design a site that felt cinematic and playful, but also clear, easy to navigate, and conversion-focused.
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The impact
The result is a site that feels like a Pixar short film with a Shopify backend. Users don’t just land on a homepage—they step into Kong’s world. The playful UX encourages scrolling, reading, and subscribing, while the clean structure ensures users can find what they need without getting lost in the visuals. It's a perfect blend of purpose and play.
VIEW EXPERIENCEResponsive
Tech
