FedorGorst

UI/UX

DEVELOPMENT

Project overview

We partnered with the Fedor Gorst team to elevate their online store into a sleek, interactive, and visually engaging experience. The aim? To merge a clean, minimalist aesthetic with dynamic interactions that reflect the energy of a world‑class billiards champion—while keeping usability front and center.

Date: May 16, 2024

Location: Russia

Design process

5 hours

Discovery

Value Proposition Breakdown

Audience Persona Mapping

Brand Essence Review

40 hours

Strategy

Interactive Storytelling Approach

Conversion-Driven UX Flow

Clean Meets Bold Visual Direction

160 hours

Solution

High-Fidelity Prototypes

Design System

Fully Responsive UI Design

Initial concepts

Early UI Concepts and Visual Explorations.

The challenge

The existing site had an inconsistent visual language, lacked clear user flows, and didn’t effectively convey the brand’s personality. Users struggled to navigate product collections, the shopping cart felt clunky, and the overall experience didn’t match Fedor’s polished personal brand.

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The impact

Although our scope was limited to UI/UX, the redesign had a significant impact. By streamlining the user journey and elevating the visual identity, we laid the groundwork for better engagement and higher conversion potential. The new interface feels faster, more intuitive, and far more aligned with Fedor's personal brand. Ultimately, we delivered a clean yet dynamic experience that not only looks premium—but sets a strong foundation for future growth.

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