Disc it

UI/UX

DEVELOPMENT

Project overview

Disc It is a revolutionary outdoor game aiming to redefine how people interact with casual sports. The founders approached us with a clear goal: create a digital experience that not only sells a product, but educates, engages, and immerses the user in the essence of the game.

Date: May 8, 2025

Location: United States

Design process

20 hours

Discovery

Information Architecture

Userpersona

Research

100 hours

Solution

3D animation

Design system

Wireframe

Moodboard

10 hours

Strategy

Ideation Stage

Competitor analysis

Hypothesis

Initial concepts

Early UI Concepts and Visual Explorations.

The challenge

The main challenge was balancing education and e-commerce. The game has a unique set of rules, use cases, and variations in gameplay. Our task was to communicate all of this without overwhelming the user, and while ensuring the site converted visitors into buyers.

VIEW EXPERIENCE