73 Strings

UI/UX

DEVELOPMENT

Project overview

73 Strings Engineering is reshaping the financial technology landscape by building the world’s largest valuation and monitoring platform for illiquid assets. They approached us with a clear vision: create an engaging, modern, and highly interactive web presence that reflects both their technical sophistication and industry leadership. Our role was to bring this vision to life—merging sleek UI/UX design with seamless development and an immersive 3D experience.

Date: July 2, 2025

Location: Saudi Arabia

Design process

5 hours

Discovery

Research

User Persona

Information Architecture

55 hours

Strategy

3D Interaction Flow

Hypothesis Building

Competitor Analysis

200 hours

Solution

Moodboard & Visual Direction

Interactive 3D Wireframes

Prototype Animations

Initial concepts

Early UI Concepts and Visual Explorations.

The challenge

The challenge with 73 Strings was multi-layered. They operate in a niche industry where their platform’s complexity could easily overwhelm new visitors if not presented clearly. At the same time, their audience consists of high-level professionals who expect precision, sophistication, and credibility from every interaction.

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The impact

The final result elevated 73 Strings Engineering’s brand presence to match the scale of their ambitions. Visitors are greeted with an immediate sense of innovation and authority, while the clear structure and interactive elements encourage deeper exploration of their platform and services.

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